You must have heard different viewpoints on improving conversion rate optimization (CRO). Since it is one of the priorities on our list, we tend to hear everyone in a hope to get the right advice.

Many a times such advice may bring us wrong ideas which can harm the whole process.

Marketing Land contributor Ayat Shukairy has shared twelve misconceptions that prevail about the conversion rate optimization process.

Shukairy says, “A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little.

A lot of the advice being shared gives people false hope that if they conduct CRO correctly, they’ll see the millions roll in. It’s not that easy. The process is vigorous and requires a lot of time and effort — much more than the advice being shared will lead you to believe.

Whenever you hear a marketing practice referred to as “easy,” it’s usually not.  Let’s look at some common CRO misconceptions and their uncommon realities.

Misconception 1: Anyone can do it

Not hardly! To do well in CRO, you need good people on your team. A conversion rate optimization team usually includes:

  • Two or three conversion optimization specialists.
  • A UX designer.
  • A front-end developer.
  • A customer research specialist (can be part-time).
  • An analytics specialist (can be part-time).
  • A data analyst (can be part-time)”.

12 pieces of conversion optimization advice you should ignore

Marketing Land

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