Influencer marketing has become an integral part of the modern marketing approach. It offers the assured reach to your brand and allows you to get better ROI.

Again content plays a pivotal role in making your influencer marketing campaigns successful. With right strategic planning you can build campaigns that get great results.

Content Marketing Institute’s Cathy McPhillips has shared an useful article on creating great influencer content for your brand.

McPhillips says, “While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World.

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing.

Do the preliminary work

Before you begin the creative, ask yourself (or the agency if you’re working with a partner like we did with TopRank Marketing):

  • What are our goals for this influencer content?
  • What metrics will we evaluate, and at what frequency?
  • Is the investment reasonable?”.

No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

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