Five apps to improve your Instagram marketing
Marketing using Instagram is an opportunity no one should miss. With its rising user base and content rich features, this platform is becoming rewarding.
Analysis an integral part of any marketing campaign. HubSpot’s Caroline Forsey has shared five free apps that help you analyze the performance of your Instagram marketing campains.
Forsey says, “There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we’ll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself.
Free Instagram Analytics Tools
If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account’s impressions and reach.
Additionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. Unfortunately, you can only use the tool within the app (there’s no desktop version), and it’s not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole”.
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