Content Marketing Institute’s Ann Gynn has shared the biggest mistakes from the content marketing domain. The mistakes have been identified by thirty marketing experts. Gynn says, “More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud... [...]

Nielsen has published the Marketer’s Guide to Podcasting for the third quarter of 2018. This guide shares insights from the company’s Homescan panel and an online questionnaire of panelists. The Neilsen team says, “This report offers insights regarding listening trends, while examining the correlation between podcast tune-in and category ad spend by focusing on the spending habits of podcast audiences. It also shows the top 50 products and amount purchased annually by podcast fans based on U.S. households. In addition, it examines top genres of podcasts among avid fans based... [...]

Content Marketing Institute is hosting a webinar on ‘What Clients Want: An Inside Look at Why They Outsource to Agencies’ on Wednesday, September 12 at 2.00 pm EDT. The CMI team says, “Based on new 2018 research with 500 agency clients, this webinar will reveal new findings about what clients ask their agencies to do — and why. We’ll dig into attitudes about outsourcing work vs. keeping it in-house, what capabilities clients see as agency strengths, and how they view their agency resources — as an extra pair of hands, as skilled generalists, as subject-matter experts or... [...]

Content Marketing Institute is hosting a webinar on ‘Webinars that Rock! Keys to Engagement-Driven Content Delivery’ on Thursday, September 20 at 2.00 pm EDT. The CMI team says, “How do you turn boring, static content into an exciting, interactive experience? Webinars! That’s because when you look across the standard content marketing tactics — whitepapers, email, blogs, etc., — webinars really are the only way to make your audience a part of the experience, live or on-demand. On September 20th, at 11:00 am PT/2:00 pm ET, Mark Bornstein, VP, Content Marketing, will deliver... [...]

Copyblogger has introduced the ‘Content Confidence Checklist’ to help content marketers produce quality content and strengthen their marketing efforts. Sonia Simone says, “You can pick up the Content Confidence Checklist here for 7 bucks. Not free, but … pretty close. Listen to the audio walkthrough (it’s just like a quick podcast episode) and you can start implementing the steps within an hour. Publish your next piece of content with confidence — and start seeing the benefits of content that actually leads you toward your goals. And if you give it a try for 30 days and... [...]

HubSpot’s Jeff Hoffman has shared nine tactics to help marketers sell expensive products online. Hoffman says, “Salespeople who don’t work for the low-cost provider in their arena often struggle with losing deals based on price. Prospects are only human, and no one likes to pay more when they could pay less. That’s why pricing in sales is one of the biggest barriers to purchase and a roadblock for many reps. 1. Ask about the competition early Reps typically wait too long before asking about the competition. Especially if you’re selling a premium offering, you want to ask... [...]

Marketing using Instagram is an opportunity no one should miss. With its rising user base and content rich features, this platform is becoming rewarding. Analysis an integral part of any marketing campaign. HubSpot’s Caroline Forsey has shared five free apps that help you analyze the performance of your Instagram marketing campains. Forsey says, “There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we’ll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram... [...]

Connecting with your prospects and customers is the key to close more sales. And building conversation with them is one of the best ways to initiate an action. Articulate’s Clare Dodd has published an article highlighting the impact of stories on the sales. Dodd says, “Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter). ‘Freytags... [...]

Search Engine Land contributor John Lincoln has shared an useful article sharing some tips on using HSTS for improving SEO and website security. The HTTP Strict Transport Security (HSTS), a response header instructs browsers for connect to a certain website using HTTPS.  It also speed and security of HTTPS websites. Lincoln says, “One of the flaws associated with HTTPS is that it isn’t entirely hack-proof.  It leaves your site open to SSL stripping. This occurs when a hacker changes the connection from an encrypted connection to an older version. This often occurs with 301 redirects... [...]

The Business 2 Community team is hosting a webinar on ‘How to Solve Your Marketing Data Nightmare’ on Wednesday, October 17 at 2.00 pm ET. The CMI team says, “Your customers have taken control of their relationship with you – they are digitally savvy, self-serving, and increasingly unwilling sales contacts. For B2B firms to thrive, they must deliver valuable and truly engaging marketing experiences at every stage of their customers’ journey. During this webinar, Forrester’s B2B marketing experts will share what they’ve learned from years of creating and executing high-impact... [...]