Four types of content can get you more links
Link building is an essential element for an online business success and content is the crucial part for getting quality links. Establishing your brand as an authority can help your content get linked.
Search Engine Land contributor Paddy Moogan has shared four content types that can help marketers get more and better links to their contents.
Moogan says, “In this article, I’m going to talk about the top four formats:
- Interactive.
- Statics.
- GIF.
- Long-form content.
Let’s dive into each one.
1. Interactive
One of the more popular formats in recent years, interactive content is meant to step beyond static infographics, which are commonplace. An interactive piece of content is simply a piece that allows the user to interact with it to reveal different perspectives on something. Interactive content can be quizzes or calculators or something more sophisticated.
Pros of using an interactive format
- Interactive elements allow you to present multiple angles on a topic and effectively give you the chance to include a lot of information.
- A user can dive into different parts of the content and find the information most useful and relevant to them”.
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