An Introduction to Lead Generation [eBook]
The HubSpot team has published a free ebook called ‘An Introduction to Lead Generation’. This ebook teaches some of the best ways to generate more leads for a business.
The ebook covers the following:
- How to define and qualify a lead
- The mechanics of lead generation
- How to promote your lead generation campaign
- Resources to start your own campaign
- Examples from HubSpot and additional companies.
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