Three reasons content marketers need editors
Trying to excel in any form of marketing is a must. With a team of people having expertise in various areas you can achieve excellence in marketing. In content marketing too you need people who can contribute to make the content outstanding.
Copyblogger’s Stefanie Flaxman has shared three ways having editors can help you create content that is more effective.
Flaxman says, “Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.
Turning a “weakness” into a strength
Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style.
I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly.
It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks bright for you.)
My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career “.
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