MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Spectator to Partner: Turn Your Clients into SEO Allies’. The MOZ team says, “Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “”just SEO a site. “” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics... [...]

When it comes to customer acquisition, you have multiple channels in hand and content marketing is one of the most helpful forms. Authentic content helps you convince and convert more clients. Content Marketing Institute contributor Steven Van Vessum has shared three ways to help marketers create content that stands out in the global competition. Vessum says, “Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go.... [...]

Link building is an essential element for an online business success and content is the crucial part for getting quality links. Establishing your brand as an authority can help your content get linked. Search Engine Land contributor Paddy Moogan has shared four content types that can help marketers get more and better links to their contents. Moogan says, “In this article, I’m going to talk about the top four formats: Interactive. Statics. GIF. Long-form content. Let’s dive into each one. 1. Interactive One of the more popular formats in recent years, interactive content is meant to... [...]

Blockchain which is a growing list of records, called blocks which are linked using cryptography, is growing in popularity. It has great influence on the online marketing and advertising. Econsultancy columnist Rebecca Sentance has shared an useful article on how the blockchain can save the online advertising industry. Sentance says, “There has been a growing awareness within the marketing and advertising industry that the models we rely upon may no longer be fit for purpose – an awareness which recent regulatory changes like the GDPR have helped bring to the fore. But few people are sure... [...]

Google has announced that the Data Studio, it’s free data visualization and reporting product, is out of beta and is available to everyone now. About Google Data Studio Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows you to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery and over 500 more data sources. Google’s Product Management Director Fausto Ibarra says, “Data Studio’s mission is to empower people to identify and share insights... [...]

Digital Marketing Depot is hosting a webinar on ‘Protect Your Brand: The best defense is a good offense’ on Thursday, September 20, 2018 at 1.00 pm EDT. The DMD team says, “Join our brand and search experts to learn how playing ‘brand offense’ can help you regain control of your brand and increase conversions. We’ll show you how to retain that first position on the SERPs, and make your brand experience safe across all channels. Attend this webinar and learn how to: Identify and take action on brand term and trademark infringements Automatically detect brand hijack attempts... [...]

Content Marketing Institute is hosting a webinar on ‘Webinars that Rock! Keys to Engagement-Driven Content Delivery’ on Thursday, September 20 at 2.00 pm EDT. The CMI team says, “How do you turn boring, static content into an exciting, interactive experience? Webinars! That’s because when you look across the standard content marketing tactics — whitepapers, email, blogs, etc., — webinars really are the only way to make your audience a part of the experience, live or on-demand. On September 20th, at 11:00 am PT/2:00 pm ET, Mark Bornstein, VP, Content Marketing, will deliver... [...]

Econsultancy is hosting a webinar on ‘Social Media’ on Thursday, September 20 at 2.00 pm EST. The Econsultancy team says, “Social media moves quickly, with platforms and trends evolving all the time. Econsultancy’s September webinar will focus on social media. This webinar will provide an overview of the latest trends in social media, equipping users with what they need to know about the latest updates across multiple platforms. Hosting the September webinar is Seán Donnelly, Senior Analyst at Econsultancy and Michelle Goodall, one of Econsultancy’s top consultants. Michelle... [...]

Econsultancy is hosting a webinar on ‘The Internet of Things’ on Thursday, September 20 at 2.00 pm EST. This webinar will provide key insights from Econsultancy’s report, A Marketer’s Guide to the Internet of Things. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC, Econsultancy. The Internet of Things Webinar Econsultancy  [...]

Instagram has expanded its Shopping in Stories feature to 46 countries. This feature allows the users to shop their favorite items from the scenes they see in Instagram Stories. The Instagram  team says, “More than 400 million accounts come to Stories every day to feel closer to their favorite accounts. And with one-third of the most-viewed stories coming from businesses, we’re excited to see how Shopping in Stories enable brands to tell an even deeper story about what’s behind their products. Introducing Shopping in Explore  We’re also announcing a Shopping channel in Explore that... [...]