Link building is an essential part of your online marketing. Quality links help you get good SEO rankings resulting into more traffic. MOZ contributor John Michael has shared four ways to help marketers improve their link building outreach pipeline. Michael says, “Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on... [...]

Econsultancy is hosting a webinar on ‘Social Media’ on Thursday, September 20 at 2.00 pm EST. The Econsultancy team says, “Social media moves quickly, with platforms and trends evolving all the time. Econsultancy’s September webinar will focus on social media. This webinar will provide an overview of the latest trends in social media, equipping users with what they need to know about the latest updates across multiple platforms. Hosting the September webinar is Seán Donnelly, Senior Analyst at Econsultancy and Michelle Goodall, one of Econsultancy’s top consultants. Michelle... [...]

You need to be creative to reach out the maximum number of people and enhance your sales every holiday season. Coming out with the best offers is the ultimate way to strengthen your brand and keep it expanding. Entrepreneur contributor Syed Balkhi has shared six ways marketers can plan for the holiday marketing. Balkhi says, “As soon as autumn hits, shoppers are bombarded with stunning holiday advertising and jaw-dropping deals from companies that will be fighting for their attention during that busy season. But how will your company break through the noise and get consumers to make holiday... [...]

Your small business needs strong marketing base to grow. When it comes to keep your sales going you need to stay focused on the promotion of your products and services. Entrepreneur contributor Jonathan Long has shared five marketing tips for the small businesses. Long says, “Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries. 1. Highlight your reviews from all major platforms. Before a consumer makes any purchase decision online, they are going to read reviews. “A lot of companies... [...]

The Entrepreneur magazine team has published a video featuring Kathleen Henson on ‘This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business’. Entrepreneur team says, “Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it to be challenging to stay new and fresh within the changing digital marketing age, but has navigated the issues usefully to keep Agency H5 relevant after 18 years in the business. Click play to find out what core value Henson considers to be most important... [...]

Quality content creation is the most essential part of the content marketing. When combined with the authenticity it helps your attract more customers and get more sales done. Content Marketing Institute contributor Sujan Patel has shared nineteen tools that can help marketers in promoting their content. Patel says, “I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Social media and audience-building 1. Quuu Submit an article to Quuu Promote... [...]

Audience building is something that makes you get more customers online. It is one of the most challenging tasks to get the people listen to you and your brand message. Copyblogger columnist Kelton Reid has shared three models that can help marketers to build an audience with storytelling. Reid says, “Without a story, it’s almost impossible to spark imagination. Stories train our brains to envision solutions to our problems, and civilizations were built on our ability to do just this. So what makes your story memorable? Perhaps all stories are somewhat unique — depending on who’s telling... [...]

Digital Marketing Depot is hosting a webinar on ‘You Got The Click! Now What?’ on Tuesday, September 18, 2018 at 1.00 pm EDT. The DMD team says, “Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We’ll explore new opportunities in search, paid social and on Amazon, and how you can optimize your conversions for post-click optimization. Attend this webinar and learn: The latest trends in digital advertising, from Marin’s Q2 Benchmark Report How ad targeting and mobile are improving clickthrough rates Best practices... [...]

The Buffer team has published a podcast on ‘How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities’. Buffer team says, “Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Social Media, we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities”. How... [...]

Keyword research is an indispensable part of your SEO strategy as it enable you to get listed in the search engines. Quality content without appropriate use of the essential keyword cannot perform the SEO magic. Search Engine Land contributor Megan Taggart has shared two ways to help marketers improve their keyword research. Taggart says, “Revisiting your keyword research approach and tactics is not only a suggested regular optimization task but also an essential step in preparation for match type changes rolling out in October. The process of keyword research is already changing, as it’s... [...]