The Entrepreneur magazine team has published a video on ‘Why Choosing the Right Words for Your Marketing Campaign Can Be More Important Than How Much You Spend’ featuring Donald Miller. Talking about the video Emily Richett says, “If you’ve ever watched Super Bowl ads, you might think that clever campaigns or slogans are the best way to market your business or service. However, in Entrepreneur Network partner Emily Richett’s interview with Donald Miller of StoryBrand, Miller says that’s not true. Instead, Miller says that the key to marketing can often be a single... [...]

The HubSpot team has published ‘The Ultimate Guide to Video Marketing’. This guide written by Alicia Collins and Megan Conley explains the basics of video marketing and the strategies to boost your video marketing efforts. Talking about the marketing advantage of the video, Collins and Conley say, “Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying... [...]

The Entrepreneur magazine team has published a video featuring Brian Tracy on ‘Take Your Sales Skills to the Next Level With These 5 Simple Steps’. Entrepreneur team says, “Entrepreneur Network partner Brian Tracy says one of the most valuable skills a person can have is the ability to sell anything to anyone. The motivational speaker provides a few tips to help even the most beginner of salesman to improve their skills dramatically: Understand the needs of your customers. Sell yourself. Do research on the client. Ask questions and engage in a dialogue with your customers. Finally,... [...]

Experiential marketing is a great way to involve your customers by inviting them to interact with a business in a real-world situation. This form of marketing brings customers closer to your brand. HubSpot’s Braden Becker has shared eleven examples of effective experiential marketing that have worked well. Becker says, “Experiential marketing might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. When... [...]

A/B testing helps brands discover which experience works best for the majority of their customers. Continuous improvement in it can lead an  organization to newer heights by getting to know their customers well. Entrepreneur contributor Karl Wirth has published an in-depth article on A/B testing and two ways to improve it. Wirth says, “You still can benefit from A/B testing in a personalized world. The key is to stop thinking about A/B testing solely in a one-size-fits-all sort of way. Instead, work toward combining your No. 1 finisher with personalization efforts. That’s how you... [...]

An infographic published by Entrepreneur magazine reveals that 41% Americans follow word of mouth over social media sites when it comes to recommendations. Here are more findings: 50% of Americans prefer word of mouth when it comes picking up a source of information 83% of them have made a word of mouth recommendation 66% American believe in anonymous and online reviews. The infographic also features other interesting facts about the word of mouth marketing. Why Word-of-Mouth Marketing Matters (Infographic) Entrepreneur  [...]

The Entrepreneur magazine team has published a video featuring Matt Como on ‘Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology’. The Entrepreneur team says, “In this latest episode from Gerard Adams’ series Leaders Create Leaders, the host and entrepreneut talks with Matt Komo, who was previously the head of content at GoPro. Komo talks about growing up trying out for many sports teams but always facing challenges due to his smaller size. He admits that he hit his growth spurt later. Komo talks about taking things... [...]

The Entrepreneur magazine contributor Rachel Perlmutter has highlighted three major changes to the Facebook advertising after the issues company faced in past one year. Perlmutter says, “If you’ve relied on Facebook Advertising to reach new and existing customers for your business, then this year may have been a real pain in the butt for you. Two of the most important events in 2018 in terms of online data use include the EU’s General Data Protection Regulation (GDPR), which came into effect on May 25, and the Facebook-Cambridge Analytica data scandal, which hit the New York Times and The... [...]

MOZ has published the Whiteboard Friday video featuring Heather Physioc on ‘SEO Maturity: Evaluating Client Capabilities’. The MOZ team says, “Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to... [...]

Content plays major role when it comes to SEO and acquiring new customers. It helps you reach out the right segments and enhance your brand presence. Econsultancy columnist Richard Jones has shared five ways to make your content do a better job for your brand Jones says, “In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices. Write once, publish anywhere With... [...]