Improve your A/B testing efforts with these tips
As we know it well, A/B testing or split testing helps brands compare two versions of a webpage or app against each other to determine which one performs better.
It helps brands to enhance their revenue and achieve in-depth insights about the customers.
Econsultancy columnist Trevor Hinkle has shared five tips to continue improving your A/B testing.
Hinkle says, “Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, consultant fees, and development costs add up quickly, so it’s important to make the most of the investments you make in your testing program by testing consistently. In this article, we’ll outline five keys to running a high-velocity, consistent testing program.
1. Make sure all testing slots are filled at all times
You can often break the sections of your website into a number of “slots” where a test can be run. For example, most ecommerce sites have the following “slots” in the main user journey:
There are a number of other “slots” you may be able to create on your site, such as blog posts, specifically designed landing pages and other informational pages”.
Comments are closed.
