A new eMarketer research has revealed that the video ad spend will account for 25% of US digital ad spending this year.

Here are some more stats from the eMarketer:

  • Facebook will  gain 24.5% of all video ad spending in the US this year
  • Facebook will remain the top social video ad platform in the US
  • It controls 87% of US social network video ad spending
  • Twitter will gain 55% of its total US ad revenues from video in 2018
  • YouTube will generate $3.36 billion in net US video ad revenues.

Video Swells to 25% of US Digital Ad Spending

eMarketer

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