Google has launched a new version of its Shopping Insights tool. According to Google, the new tool will offer the marketers and retailers with more comparative brand data.

The new version of Shopping Insights tool features data for more than 55,000 products and 45,000 brands. It also allows the users to explore 5,000 categories.

Aman Govil, Project Lead for Shopping Insights at Google says, “Starting today, a new version of our Shopping Insights tool can help you uncover which products and brands are popular, trending up or down, and how these insights vary by regions in the U.S. This new version includes data for more than 55,000 products and 45,000 brands—significantly increasing coverage over the previous version—as well as nearly 5,000 categories. It’s a free tool, available to everyone, that can help you follow trends in your categories.

In addition to more data, we’ve also added several key features to help you inform your strategies.

Compare the popularity of a brand within searches for a category

Nearly nine out of 10 smartphone users are not absolutely certain of the brand they want to buy when they begin looking for information online.3 That’s a huge number of consumers looking to uncover new brands and products. With this new feature, retailers can track the relative popularity of various brands within a category and adjust their strategies accordingly”.

Explore product search trends with Shopping Insights

Google Blog

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