In business and marketing retargeting helps you sell different items to the same customers by reaching them in multiple ways.

As Shopify defines it, “Retargeting is a paid ads strategy that allows you to show ads on different platforms to people who have already visited your website”.

Shopify contributor Desirae Odjick has shared four retargeting tips to help you enhance your business.

Odjick says, “To help you get started, we spoke with two experts about the hidden value of retargeting and how to set up your first campaigns. Brent Stirling runs paid social media here at Shopify, and Reza Khadjavi is the founder of Shoelace, software that helps store owners automated their retargeting campaigns on Facebook and Instagram.

They shared a few different strategies that will help you retarget your customers to build your business—even if they don’t subscribe to your list or follow you on social media.

Use ads to build audiences

When you want to encourage people to buy from your store again, it can be easy to focus on that singular goal: Get more sales. However, there’s a lot you can do to retarget your buyers earlier on in the purchase process, and both Brent and Reza recommended thinking of ads in the context of your entire marketing strategy”.

Retargeting Customers: How Can You Reach Someone Who’s Not on Your Email List?

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