Improve your copy with these points
An effective copy paves the right path to your organizational success. It helps you deliver the right message to the right mass in a way so that they are prompted to take an action.
People find it difficult to go through a text-based sales offer so you need to highlight the important facets using bullet points.
HubSpot columnist Clifford Chi has shared six tips to write compelling bullet points.
Chi says, “Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action.
Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired action.
Here are six ways you can do that.
1. Keep them brief.
The more unnecessary words your trim from your bullet points, the easier they are to understand. Concise writing is lean. And readers can zip through it with little effort. To sharpen your bullet points, follow the three writing tips below:
- Avoid linking verb phrases like, “Justin was writing about his cross-country trip.” “Justin wrote about his cross-country trip,” sounds more forceful. Linking verbs have a passive effect, which is why they can’t pack much of a punch”.
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