To make people buy your product or service, either you should have an already built credibility or you should have a compelling offer. An effective copy can do the second thing for you.

Copyblogger columnist Sonia Simone has shared two ways to help marketers use their copywriting skills to persuade their target audience.

Simone says, “Copywriting is the answer to: “How can I make money on the Internet?”

That’s why there’s so much advice about it. Websites, communities, courses, masterminds.

If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some loyal fans, but you still don’t have a business … it’s probably because you’re expecting content to do the work of copywriting.

(And no, a greater volume of content does not compensate for a lack of strategic persuasive copy.)

  • If you don’t have enough sign-ups for your email list, the answer is copy.
  • If you don’t have enough sales for your ebook or course, the answer is copy.
  • If you don’t have enough clients for your business, the answer is copy”.

Want to Persuade Your Audience to Take Action? First, Look for Clarity

Copyblogger

Sharing is caring