The outsider’s view of marketing effectiveness [Video]
Marketing Week’s Sarah Vizard has shared a video titled ‘The outsider’s view of marketing effectiveness’.
Vizard says, “In the third in our video series, created in partnership with Thinkbox, we speak to those outside the marketing world about marketing’s challenge in the boardroom, gaining the trust of the CEO and the view of effectiveness beyond marketing.
Marketers may have their own view of what makes effective marketing, but that needs to match up with the company’s view of success.
In the third episode in this series on marketing effectiveness, created in partnership with Thinkbox, we get the outsider’s view on marketing, speaking with CEOs and finance bosses to understand what they’re looking for from their marketing department”.
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