Stories are loved by everyone and that’s why they have become a popular for of marketing. On social media the brands optimize this form in the way of publishing video case studies.

Entrepreneur contributor Sanghamitra Khatu has shared tips to help marketers achieve success through stories on the social media platforms.

Khatu says, “The social media platform is all about telling stories and any good story has the potential to grow viral. Start-ups can capitalise on this age-old secret and capture the attention of the audience on social media.

Here are 5 tips for an entrepreneur to crack the code of story marketing!

Story

The content created by brands needs to firstly have a good story. A good story will be inspiring, will have ups and downs and alternatively, it can be extremely emotional, triggering feelings of love and empathy. It important for the brand to tell a story from a certain point of view so that it resonates with a certain section of the consumers. Budweiser’s campaign which went viral on social media talked about ‘Don’t Drink and Drive’ with a different storytelling concept that said someone is waiting for you at home and hence, don’t drink and drive”.

5 Channelizing Tips for Entrepreneurs to Crack the Code of Story Marketing on Social Media Platform

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