Give your marketing an edge with these strategies
To achieve an extraordinary success in the marketing domain is a dream every marketer chases. But some are able to reach this goal.
Marketing Week contributor Simon McEvoy has shared four tips to help marketers gain influence among the customers.
McEvoy says, “From our analysis, we see four pivotal roles emerging, which the most influential marketers are adopting:
1. Marketers as corporate strategists
One of the most prominent findings from our research was the role that marketers are playing as strategic leaders. A healthy 67% of marketers say they are seen as fairly or very influential in their business, with 61% saying marketing’s importance has increased in the last two years. Communicating business strategy (90%) and demonstrating commercial impact (85%) have become the top priorities for marketers.
Looking at the organisations where marketing has most influence at a strategic level, influence is driven by two main factors. The first is the ability to prove commercial impact. This makes measurement an incredibly high priority, something which, worryingly, only 7% of marketers claim to be confident in. The second is large amounts of CEO and board-level buy-in.
2. Marketers as HR supporters
Marketing’s support for HR is an area we’ve seen grow in significance, particularly for the largest organisations”.
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