Improve your content marketing with these examples
Content marketing is something that keeps evolving with the kind of exposure you get. It needs to be upgraded as per the needs and choices of your target audience.
Business 2 Community contributor Mark Delarika has shared eight examples of successful content marketing campaigns.
Delarika says, “If you’re still on the fence about the benefits of content marketing, even after these statistics, following are eight great examples of effective use of content to reach out and expand an audience, and how and why these companies’ strategies worked.
American Express
OPEN Forum, American Express’ website dedicated to the U.S. small business community, is one of the greatest success stories in content marketing.
It all started in 2007. Recognizing its position as one of the leading payment card providers for U.S. small businesses and its inextricable connection with their success, Amex decided to take a turn in a different direction. Their marketers started focusing more on what’s truly helpful for their large customer base, creating quality content on topics their readers are interested in. They were talking less about their cards and other products, and more about what actually helps the community thrive.
The efforts were recognized by businesses, and by 2010 OPEN Forum reached a million monthly visitors“.
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