Content marketing minus Facebook. Here’s what you need to know
When it comes to reaching out hundreds and thousands of people online, the first thing that strikes our mind is social media. Obviously Facebook has been ruling the social media realm so it has become the choice for marketers to spread their content around.
But what happens if you don’t use Facebook for content marketing?
Well, HubSpot’s Amanda Zantal-Wiener has the answer. She has published an informative article on what happens to your content marketing without Facebook.
Amanda says, “Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook.
According to a spokesperson, “a technical issue caused some people to have trouble connecting to Facebook,” which was resolved within the aforementioned 45 minutes. For that brief period, however, visitors to Facebook.com merely saw this blank display
But during that time, something interesting happened. Without Facebook as a discovery source for news — something for which 68% of Americansuse the platform — where did users go to seek information?
Content intelligence company Chartbeat decided to dig into that question — and here’s what it found”.
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