Entrepreneur contributor Lou Casale has shared some useful ideas on the kind of email content that helps marketers get their subscribers’ attention.

Casale says, “To figure out what makes an email successful, I took a look in my own inbox. I looked at emails I’ve recently received from businesses to try to understand what works and why. The emails that earned my attention and didn’t get quickly sent to my junk folder fell into the following categories.

In with the new

Installing hardwood floors is something most homeowners only do once. Yet, the company that installed my hardwood floors sends me tips throughout the year on all things related to hardwood floors, and more. They do a great job of showing before and after photos of projects they’ve worked on. Who doesn’t like a little home decor inspiration? Over the years, this company has grown its business and expanded its service offerings. While I haven’t used any of the new services, I’m aware of them, and I’ve referred my friends to the company. Even though this company offers a one-time purchase, it continuously offers valuable advice on topics related to home improvement and maintenance. Most importantly, when it mentions something “new,” I give the company my attention because it’s earned it”.

4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention

Entrepreneur

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