In March 2018 Forbes published an article on micro influencers under the titled Micro-Influencers: The Marketing Force Of The Future? stating how they are going to change the marketing soon.

Micro-influencers are the ones having a niche audiences and are deeply connected to them. Their following is 10,000 and 500,000 followers on social media channels.

To help marketers rightly use the influence of the micro influencers, Small Business Trends team has published thirteen tips.

The SBT team says, “Microinfluencers can be a big help when it comes to marketing, especially when their brand message aligns with your own. However, both parties need to be on the same page in order for a seamless working relationship to develop. So how do you make sure both parties are communicating well, as well as getting the most out of the deal? To find out, we asked 13 members of Young Entrepreneur Council (YEC) the following

Here’s what YEC community members had to say:

1. Set Clear Terms

“When you work with a microinfluencer, you’re really paying for an audience above all else. Sometimes, when people begin a relationship by trading shoutouts, and terms aren’t clearly set, there’s room for people to get upset with the circumstances. Ultimately, it’s about finding a benefit both audiences like, such as samples for placement, and so on.” ~ Chris Quiocho, Offland Media“.

Use These 13 Insider Tips to Make the Most of a Microinfluencer Partnership Like the Pros

Small Business Trends

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