Content Marketing and the IoT: Everything You Need to Know [ReadWrite]
ReadWrite’s Alisia Watson has published an article titled “Content Marketing and the IoT: Everything You Need to Know”.
In her article Watson has highlighted IoT has been gaining momentum in improving content marketing.
Watson says, “Internet of things (IoT) is one of the fastest growing internet trends that has gained a lot of importance recently. IoT has the ability to keep everyone and everything connected constantly to each other.
With the help of IoT, devices can also exchange information between them.
The products today have become smarter as well as efficient because of the application of IoT.
According to Forbes article, in 2015, there were nearly 15.4 billion connected devices. This number of connected devices is expected to increase to 30.7 billion by 2020 and 75.4 billion by the end of 2025. Thus, Internet of things has the ability to transform many lives in the near future.
Impact of IoT on Content Marketing
Kevin Elliott wrote his Master’s thesis on “Building a content strategy for the IoT.” Elliott notes that “content marketing is one of the fields that have been greatly influenced by the internet of things”.
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