Entrepreneur mag shares five steps to maximize your IP in China
The Entrepreneur magazine contributor Yizan He has shared five steps for the businesses to maximize their intellectual property (IP) in China.
Yizan says, “As the largest and, in my opinion, most exciting developing economy in the world, China is naturally an attractive market for U.S. businesses looking to expand overseas. However, one of the barriers to entry can be working out how to maximize the potential of your organization’s intellectual property (IP) there, while ensuring that it’s protected.
China has made huge progress over the last decade combatting IP infringement; however, it’s fair to say the country still has a dubious reputation in this area — owing to IP thefts involving everything from corporate brands and fashion icons to Hollywood IP.
That said, the situation is improving all the time, and huge opportunities remain for international businesses entering the market — provided they have the inside scoop on the best way to manage and maximize their intellectual property in China”.
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