Content is the king when it comes to search engine marketing. Fresh and quality content is something that the search engines are looking for.

Econsultancy columnist Marcus Tober has shared three content strategies that you can use to boost your search performance.

Tober says, “We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create NEW content.

Here are three ways you can boost your website’s search visibility by working with the content that’s already there.

1. Content specialisation

Websites that are very strongly focused around a single theme or topic tend to perform better in search. Which is why content specialisation is on the rise as a way of increasing search performance.

Probably the most high profile example of the benefits of this trend is About.com. In its prime, About.com was a huge repository for information on virtually any topic you could be curious about. For many years it was one of the biggest sites on the internet”.

Three smart content strategies for boosting search performance without creating fresh content

Econsultancy
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