Use of social media has become mandatory for achieving success in the business. You can establish your brand identity on the social by maintaining a style in whatever you publish there.

Buffer contributor Bonnie Porter has shared eight components of a useful social media style guide.

Porter says, “Trying to remember all the components to keep your social media presence consistent is almost impossible. A guide that’s got everything in one place sure beats a bunch of post-its on your computer screen.

Let’s take a look at what goes into a style guide. I’ll also be sharing Buffer’s social media style guide. Feel free to use it as a reference but remember to keep yours unique to your brand!

The components of a social media style guide

1. The style guide tl;dr

The first section of our style guide is a tl;dr (too long; didn’t read). We include this section so that if someone doesn’t want to read everything in the full style guide, they can at least come to this section and get the gist.

Here’s our tl;dr:

  • Buffer’s voice is relatable, approachable, genuine, and inclusive. Buffer’s tone varies, based on the situation. We let empathy inform our tone”.

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

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