Influencers have become a driving force behind today’s branding and promotion activities. They help us target the right groups of people and enhance sales.

Buffer contributor Thea Neal has shared four tips to help businesses find the right influencers for their  promotion.

Neal says, “Today’s top influencers aren’t just content creators or media buys – they’re both.

According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an incredibly important part of your digital strategy.

Check out the tips below for how to find influencers that are a fit with your business.

Follow influencers

Seems obvious, right? But marketers often ignore the most important rule of sourcing influencers – to follow them.

With more than 200 million people worldwide blocking ads, following influencers allows you to consume content on the same level as a potential consumer. It also allows marketers to digest the content from potential partners and see if it aligns to the brand. Is the influencer’s tone in line with your brand voice? Does the influencer post frequently and with high-quality content?”.

How to Find Influencers That Are a Fit With Your Business

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