Content marketing is a form that can be improved with experiments. You can observe various forms of marketing and adopt the elements that can help you stand out in the crowd.

Entrepreneur contributor Victor Ijidola has shared six examples of the big brands that have done an extraordinary job when it comes to ecommerce content marketing

Ijidola says, “Here are six remarkable ecommerce content marketing examples you can emulate for your online store:

1. Mercedes-Benz

Content marketing is all about creating free content that your audience loves, with, of course, the end goal of growing your revenue.

Mercedes-Benz’s content marketing efforts showcase how much the brand goes all out to create content for its audience. For instance, the brand has pretty much nothing in common with fashion blogger/influencer Leandra Medine, a.k.a. The Man Repeller, considering that the former sells vehicles. But, for its, audience, Mercedes nevertheless partnered with her and created a video along the lines of A Day in the Life of the Man Repeller.

In this video, The Man Repeller goes about her normal day sharing experiences about her daily routines — something Mercedes Benz’s customers might want to see.

The catch here is that she drives around in a Mercedes, so the company is promoting its brand without making it feel like a full-on commercial. And this isn’t something the car brand does as a one-off marketing effort, as its YouTube channel is dedicated to drawing its audience’s attention by presenting high-quality, interesting content“.

Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.

Entrepreneur

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