The technology keeps evolving and the domains based on technology also have to cope with these changes. You might be doing well in your current marketing profile but how about tomorrow?

Entrepreneur contributor Jatin Modi has highlighted five techniques to help marketers future-proof their marketing careers.

Modi says, “Clearly, the digital world is evolving rapidly, and marketers have to be more proactive than ever to remain relevant. In this rapidly changing landscape, here are 5 skills marketers need to learn to future-proof their careers:

Get comfortable with data-analytics

The marketing industry is no longer guided by intuition. Data analytics has taken the guesswork out of the game, allowing brands to deliver more targeted messaging and measure their returns on investment (ROI). According to the 2016 study by Gartner, 69% of marketing leaders expected the majority of their decisions to be data-driven by 2018. With marketing analytics accounting for 9.2% of the marketing budget in 2017-18 (largest share for any category); it is clear that data analytics is driving the marketing industry, becoming a priority skill for marketers to acquire!”.

5 Techniques to Future-Proof Your Marketing Career

Entrepreneur

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