The VR (virtual reality) technology has made it possible for the brands to offer a personalized experience of their customers. It also makes the experience more engaging.

HubSpot columnist Michael Peggs has shared some useful tips on creating a content marketing strategy for the virtual reality.

Peggs says, “Let’s explore what a sound VR content marketing strategy looks like today.

How to Create VR Content for Your Next Marketing Campaign

Know Which Type of Experience You Want to Create

In general, there are four types of VR experiences you can create, and the one you choose will depend on what you want your viewers or customers to learn (or feel) as a result. Here are those four experiences:

  1. Live video: By taking a live-action video in VR, you can allow your viewer to watch the video from the point of view of the video’s recorder, panning around to see the experience as if they were there when it happened.
  2. Live photo: Snap a live-action photo that your viewer will be able to pan 360 degrees around and feel as if they’re standing on the scene. Google Earth recently made its Street View viewable in this type of experience”.

How to Create a Content Marketing Strategy for Virtual Reality

HubSpot

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