Video has become an irresistible tool when it comes to marketing and promotion. With evolving technologies the advertisers have got the liberty to reach out their target markets with video ads.

Marketing Land columnist Laura Collins has shared an useful article on video advertising. She has highlighted some of the important aspects of this ad form.

Collins says, “Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly.

With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we are headed.

The evolution of video

Once upon a time, there was only one place you could choose to serve video content to users: television. If you couldn’t afford TV advertising, you had to rely on just static imagery or text to tell your brand’s story.

By 2021, North Americans will have 13 internet-connected devices each, and residents of Western Europe will have 9, according to the Cisco Visual Networking Index (VNI) forecast. Between their phones, laptops, work laptops, smart TVs and tablets, they can consume video content in a variety of ways on a myriad of different platforms. And this proliferation of devices has bought with it a huge opportunity.

Those smaller advertisers who used to rely on static imagery can now tell their story with video, thanks to the accessibility of digital platforms”.

Video advertising’s bright future and what you should be doing now

Marketing Land

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