Four things you need to know about AI
Artificial Intelligence (AI) is everywhere and so in marketing. Successful AI integration in your marketing strategy can deliver better results.
But we need to know all the facets of any technology we are using.
Fast Company contributor Katharine Schwab has shared four insights about the AI that we should consider.
Schwab says, “Here are four insights about how all of us–from developers to designers to users alike–can see more clearly through the hype. They cast a skeptical eye on the AI’s true abilities, its efficiency-oriented value systems, and the way technology companies are approaching ethics.
AI IS NOT NEUTRAL
Virginia Eubanks, associate professor of political science at SUNY Albany, studies how algorithms impact the way welfare is distributed in the U.S. for those living below the poverty line. In her book Automating Inequality, Eubanks explores how algorithms are brought in to decide who is worthy of receiving benefits and who is not.
While they provide a veneer of neutrality and efficiency, these tools are built on what she calls the “deep social programming of the United States”–discrimination against poor people, racial discrimination, gendered discrimination”.
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