Improve your influencer marketing with these tips
Influencer marketing is a great way to reach out target customers with your own budget preferences. This form of marketing helps you measure the performances of various influencers and approach the ones that best fit your needs.
Content Marketing Institute columnist Jim Tobin has shared four ways marketers should adopt influencer marketing and enhance it.
Tobin says, “Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program.
Measure your influencer activity like your in-house content
It’s not enough to hire influencers and keep a list of the posts they share. Influencer content must be tracked with the same gusto as you apply to the content you produce directly.
Providing influencers with tracked links lets you build a funnel of users referred from this channel and enables you to compare influencer-related site visit behavior to those attracted through other methods.
You also can use automated data such as “likes,” comments, shares, link clicks, etc., with a manual review of the influencer’s content to rate the quality from your brand’s perspective. This lets you understand what’s working in a granular way”.
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