Impacts of Augmented Reality on Marketing
The digital marketing domain has been influenced by various technologies in the forms of virtual reality and augmented reality.
The tech giants like Google and Facebook are investing heavily in these technologies.
Augmented Reality is “the practice of using computer-generated images to enhance the real world around you”.
ReadWrite columnist Stephen Moyers has shared an article highlighting the use of AR in digital marketing campaigns.
Moyers says, “Big name software companies such as Google, Apple, and Microsoft are only beginning to explore the implications of an AR marketing campaign. Coca-Cola was one of the first to experiment with the idea by launching a campaign to celebrate the Chinese New Year. The makeup company Estee Lauder launched an AR campaign through the Facebook messenger, where they allowed customers to play with makeup in a video feed right in the messenger app.
According to IT Pro Portal, “In 2020, the AR industry will expect to boast no less than one billion users.” It is a market that is steadily growing, and sources think there will be a real need for AR in the digital marketing world. Everyone walking around with a smartphone in their pocket is a potential audience for digital marketing with a side of AR. Though companies have been slow to utilize and discover this, it is still a brand new market just waiting for the floodgates to open.
Advantages of AR Marketing
Because it is a new field, there is a lot of room for creativity. We have seen some unique takes on the technology, which also makes them more memorable. There is room to make your name as a company by designing a campaign that everyone will remember. It also encourages engagement between the consumer and the company, creating a relationship that is more interactive than other forms of advertisement. In the world of marketing, interaction typically leads to more sales for businesses”.
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