Instagram is leading on its way to become the top social media platform for the brands to reach out maximum number of people online. With proper tactics you can easily convert more customers on it.

Entrepreneur contributor Syed Balkhi has shared five ways to help marketers boost their conversions on Instagram.

Balkhi says, “If you have an ecommerce business, you can’t just slap a photo up on Instagram and expect to make a bunch of money. So, how can you improve your posts and convince users to buy your product? Here are a few simple tips to help you become a selling-sensation on Instagram.

Create a business account.

If you haven’t switched your regular Instagram account into a business account, you’re missing out on a ton of features that will boost your conversions. Not only are you able to measure your results and learn more about your followers and what types of posts they like but you also get features that are designed for selling. For instance, business accounts have the ability to add a link to their Instagram Stories so that users can “swipe up” to buy.

Standard Wines uses the “swipe up” Story feature to lead its followers to its website to shop.

Some 15 percent to 25 percent of Story viewers,, according to the Brandwatch blog,swipe up to follow a link and engage directly with a brand’s website. That’s a ton of potential new customers you can attract using this convenient and engaging feature”.

5 Ways to Help You Boost Your Conversions on Instagram

Entrepreneur

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