Publishing newsletters is one of the most successful tactics that helps brands to stay in touch with their prospects and customers and promote their products along with the advice they pass on in the newsletters.

AWeber columnist Kaleigh Moore has published a comprehensive article on creating quality content for the newsletters.

Moore says, “What are the best email newsletters made of? Captivating copy, engaging visuals, and a clear call-to-action, right? Well, yes, but there’s more to it than that.

The number of emails flooding inboxes these days is staggering. According to DMR, the average person will get 121 emails per day (which is roughly 44,000 emails per year). That’s a lot to read.

Due to the sheer volume of emails people receive daily, it’s crucial to cater to your target audience.

So how do you ensure your emails are the brightest in the inbox?

1. Give readers what they didn’t know they needed

The inbox is a sacred space. It’s a direct line into the lives of your audience and potential customers—so whatever you send should be of the highest quality.

Yes, creating an email newsletter free of grammatical errors and broken links is important. But providing actionable, helpful information to readers is also important. Bonus points if you provide knowledge or insight on something they didn’t know they needed”.

Newsletter Examples: How to Craft Irresistible Newsletter Content

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