Content marketing has become one of the most favorite forms for most marketers. It helps you reach out the maximum number of people online and persuade them with the authenticity of your product and service.

Measuring the effectiveness of your content marketing efforts is very much required to keep benefiting from this form.

Content Marketing Institute columnist Sarah Mitchell has shared some useful tips to help marketers measure the effectiveness of their content marketing campaigns.

Mitchell says, “The way to content marketing success is simple to define but difficult to achieve. It looks like this:

  1. Define business goals.
  2. Develop a content marketing strategy with defined marketing objectives and success measurements.
  3. Produce original, high-quality content aligned with those objectives.
  4. Publish to online and offline channels identified in your strategy.
  5. Distribute content, via your email database, social media, and PR.
  6. Amplify your content using SEO and SEM to find those you don’t know or who don’t know about you.
  7. Measure results against business goals.
  8. Refine strategy to improve results”.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute
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