Create a great Black Friday email with these expert tips
The holiday season is coming closer and you need to sharpen all your weapons to win at the game this year. We use multiple channels to reach out the customers and get more sales done. Email is one of the most preferred channels for this.
The AWeber contributor Liz Willits has shared seven ways to help marketers create a successful Black Friday Email.
Willits says, “U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year!
A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention.
With these 7 email campaign tactics, you’ll stand out inside the inbox.
1. Keep it short.
People often debate the ideal email length. While there’s often no simple answer, on Black Friday there is. Keep your content brief. Your subscribers’ inboxes are filled with other emails. They’re busy looking at numerous sales and online shopping.
So get straight to the point. Describe your sale and link off to your website”.
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