Influencer marketing has come out as one of the best ways to reach out to the masses but it has also brought in new challenges.

A new report from Influencer Intelligence and Econsultancy has presented some of the biggest concerns of marketers about influencer marketing.

Here’re the findings:

  • 31% marketers say that influencer marketing is peripheral to digital marketing calculations
  • 22% find it difficult to include influencer marketing withing overall ROI
  • 22% state that it is a challenge to prove the ROI of individual influencers
  • 42% marketers say that fake followers are the biggest concern.

Only 18% of marketers include influencer marketing within ROI calculations

Econsultancy
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