SEO trends to watch in 2019
The search engine algorithms keep changing and you need to update your sites to stay in tune with them. The new year is almost here and knowing about what will happen to SEO in it is necessary.
The Search Engine Land team has shared five trends that will matter the most in 2019.
The SEL team says, “To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these trends and ways to embrace them.
1. Mobile-first indexing
In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has already notified you about it.
Bear in mind, a mobile-first index does not mean “mobile-only.” There’s still a single index with both mobile and desktop versions. However, the whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site’s migrated.
You get it, right? With your mobile version being the primary one for ranking, there’s no excuse to procrastinate with mobile-friendliness”.
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