The holiday season is approaching fast and we need to get ready with the offers. Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. This day has seen constant growth in online sales since 2006.

Econsultancy columnist Jeff Rajeck has published an article on Cyber Monday. He has mentioned the growing number of sales for so many years. He has also shared some useful tips for the e-commerce marketers to grow their Cyber Monday sales.

Rajeck says, “For those not yet aware, Cyber Monday is a one-day online shopping festival held on the Monday following Thanksgiving in the USA – which falls on November 26th in 2018. On Cyber Monday, ecommerce platforms and brands offer special discounts for one day only, in hopes of driving more online sales.

Unlike other online shopping days, like Amazon Prime Day and Singles’ Day in China, Cyber Monday is not associated with any one ecommerce site and does not have any official status at all.

Instead, Cyber Monday was started by an observation in 2005 by executives at the National Retail Federation after member firms noticed a recurring spike in online sales on the day.

Since then, the festival has been repeated annually through voluntary participation by ecommerce merchants. The day is also popular with the media as well, who perpetuate the event with attention-grabbing headlines”.

Is Cyber Monday still relevant in 2018?

Econsultancy
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