Search engine optimization plays a key role in making your blog posts popular and expand their reach. Optimization can be achieved by staying more focused on keywords and the content quality.

Business 2 Community contributor Rachel Sullivan has shared an eight-point checklist to help marketers optimize their blog posts.

Sullivan says, “Is your blog working as hard as it can for you? It should go without saying that the first component of a successful company blog is quality content. If your words aren’t interesting, insightful or helpful to your readers, it’s unlikely you’ll ever build a following.

But let’s say you have that covered. There are still several components your blog needs for search engine optimization, visibility and readability. Be sure you check off all eight items on this list before publishing your next post.

Target keyword: Each blog post should be optimized around one target keyword, which should appear in your headline, a subhead or two if you use them, the first paragraph, the post’s URL, and alt tags for any images in the post. Note that you won’t hit this for every single blog post – it’s more important to write for the reader than awkwardly optimize posts – but to the extent that it’s possible, it will help improve search rankings and findability”.

Checklist: How to Optimize Every Blog Post Before You Hit Publish

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