The ReadWrite team has published an article to explore the marketing use cases for real-time visual analysis of people. These case studies are aimed at informing marketers on how they can benefit from the image analysis.

Milos Mudric says, “This article explores some marketing use cases for real-time visual analysis of people, along with the ones that involve analyzing photographic images. Each of these use cases offers direct benefits to brand owners and creative agencies by way of improved performance measurement, reduced costs, and the creation of more personalized, engaging experiences for consumers.

Making Marketing More Personal

Computer vision and image analysis technologies may have a way to go before they can even come close to the human levels of visual perception, but a fair degree of accuracy is already possible in certain scenarios, such as visual analysis of gender and age groups. That’s a level of precision sufficient to make new inroads into marketing personalization.

The McDonalds burger empire is just one enterprise investigating this marketing approach. The fast-food giant has plans to open self-service kiosks equipped with cameras and image analysis software. The kiosks will use computer vision to identify customers by their gender and approximate age and then recommend menu items based on this visual data”.

Real-time Image Analysis in Marketing: Some Exciting Use Cases

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