Your email marketing campaigns can help you double the holiday sales for your brand. Preparing and running an efficient email campaign takes a lot of efforts.

Marketing Land’s Kyle Henderick has shared an email checklist for Black Friday and Cyber Monday shoppers.

Henderick says, “hile analysts predict more modest sales growth for the 2018 holiday season compared to last year (15.3 percent increase in retail e-commerce, and total retail holiday sales growth of 3.8 percent), email marketers still can’t afford to overlook this highly clickable time of year.

My company, Yes Marketing, has some insights into messaging and timing for Black Friday- and Cyber Monday-themed emails this holiday season.

Black Friday: Click-through deals replacing in-store steals

Black Friday has held the mantle of busiest shopping day of the year for more than a decade. E-commerce is a huge source of the holiday’s consistent growth; in 2017, American shoppers spent a record $5 billion online in 24 hours on Black Friday. This formerly brick-and-mortar shopping day has the potential to ride its digital hot streak and be your favorite day of holiday email campaigns.

The early bird opens the email. While many shoppers still associate Black Friday with the best discounts, a relatively new trend has emerged: “pre-Black Friday” sales, featuring limited quantities of discounted items”.

Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

Marketing Land

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