Search in its different forms has become a hallmark for effective sales and marketing. With right search optimization techniques you can enhance your marketing performance.

Econsultancy columnist Nikki Gilliland has shared four ways you can use visual search in marketing.

Gilliland says, “The benefits of visual search for customers are clear. When it comes to fashion or home décor and customers have a picture of something they want, it is easier to search for matching products using the image, and the shopper is more likely to find specifically what they are looking for.

However, visual search isn’t confined to a ‘click to buy’ strategy – where the customer searches for something they want and directly purchases it. It can also be used as part of an effective merchandising strategy, in order to create a much more personalised and unique shopping experience during the browsing or discovery phase (not just when customers are in a ready-to-buy mindset).

For example, instead of recommending or categorising products based on past behaviour or purchases – retailers are able to recommend items based on the detailed visual attributes of searched-for products”.

How marketers can use visual search

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