Search Engine Optimization is the key to getting visible on the search landscape. As we all know it is one of the easiest ways to reach out the maximum number of people.

Entrepreneur contributor Heeta U Parikh has shared a useful article highlighting the do’s and don’ts of the SEO campaigns.

Parikh says, “Businesses have realised the importance of ranking higher on the search engine results page, as it increases their traffic and visibility across target audiences. This has led to an increased investment in SEO campaigns, especially by companies that have higher stake in expanding their online presence.

However, extensive knowledge of how search engines work is essential to build an SEO campaign. Here are some Dos & Don’ts to keep in mind-

What you should do–

  • Content planning-

Content is the key to a successful SEO campaign. Different types of content- text, pictures, videos, audios, infographics, etc. should be planned for the quarter well in advance. This allows for a smooth measureable step-by-step traffic growth on the website.

Also, one should hire content writers who are well-versed with native writing style as they understand how SEO writing works and utilise the keywords and webpage space optimally. Quality and quantity should be at equilibrium while planning”.

Dos and Don’ts to Guide Your SEO Campaigns

Entrepreneur

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