Three elements to create outstanding email campaigns (19 examples)
Your email marketing campaign success depends on the way it is being designed and the time at which it is deployed.
HubSpot’s Lindsay Kolowich has shared three elements that make your email marketing campaigns successful and help you earn more business. She has also shared nineteen examples of successful email campaigns.
Kolowich says, “Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are three things your next email campaign should have.
Personalization and Imagery
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed “”Dear Sir/Madam “” — as opposed to their first or last name — and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Responsive Design
Effective email marketing campaigns are designed for all devices on which users can read their emails — desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important”.
19 of the Best Email Marketing Campaign Examples We’ve Ever Seen [+ Template]
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