Here is HubSpot’s guide to developing a go-to-market strategy
Different brands employ their own unique strategies to expand the reach of their products and services. One such strategy is a go-to-market (GTM) strategy that companies use to bring a product to market.
An effective GTM strategy includes a business plan outlining the target audience, marketing plan, and sales strategy.
HubSpot contributor Stefan Groschupf has shared a seven step guide to developing an effective go-to-market (GTM) strategy.
Groschupf says, “Here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.
I’ve also outlined how you can iterate and optimize as your company evolves, and you’ll find helpful examples of how we’ve broken these steps down at my most recent company, SalesHero.
Go-to-Market Strategy Template and Examples
1. Identify the buying center and personas
As cliché as it might seem, the first thing to do when preparing your product for market is to consider your customer.
On average, there are 6.8 decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”
The roughly seven roles are as follows — though it’s important to note some job titles might occupy more than one role”.
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