TikTok and how to use it
The digital marketing world is flourishing with new applications that aim at simplifying peoples’ lives by helping them stay connected almost all the time. We, the marketers need to rightly utilize such innovations to stay in touch with the prospects and customers.
One such innovations is TikTok, a Chinese short-form video app known as Douyin in its home country.
An Econsultancy article marks it as next Vine.
Patricio Robles has talked in depth about this app and has offered some suggestions on how brands can use TikTok.
On how barnds can use this new app, Robles says, “If TikTok has the potential to be a lasting social media star, if not the next big thing, how should brands approach it?
TikTok doesn’t yet have the kind of standard ad offerings brands can tap on platforms like Instagram and Snapchat, but it is moving towards monetization.
In early September, it partnered with fashion brand Guess to run a #InMyDenim challenge that was promoted to users of the app. As part of its campaign, which was the first-ever “branded content piece” TikTok has run in the US, Guess also teamed up with a number of popular TikTok influencers”.
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